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Boniva, jointly marketed by GlaxoSmithKline and Roche

Osteoporosis Drug Boniva Ad Spending Reaches $75 Million
November 1, 2006 06:29

Boniva, jointly marketed by GlaxoSmithKline and Roche, had a 2005 U.S. media spend of $70 million, per Nielsen Monitor-Plus. From January through July of this year, the companies spent $75 million in U.S. media. Earlier this year, Boniva was the subject of... (Read Article)

Posted by Michael Monheit on November 1, 2006 01:31 AM |

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